About the Exhibition

With the theme of “Cross-border E-commerce,” this year’s expo covers e-commerce platforms, AI technology applications, branding and IP licensing, and market expansion strategies. Through a three-step approach of “Expert Strategies – Practical Application – On-site Matching,” we provide SMEs with practical solutions for going global, helping them start from scratch, master the keys to international expansion, and use e-commerce to achieve “borderless market expansion through branding.”

The “E-commerce New Horizons Expo 2026” brings together the latest e-commerce technologies and industry trends to provide SMEs with critical information and practical strategies for upgrading and transformation. Featuring five major thematic zones covering New Retail, Cross-border Platforms, Branding/IP, Smart Applications, and E-commerce Globalization, the expo comprehensively enhances corporate competitiveness and expansion capabilities. It also features thematic seminars and on-site expert consultations to help businesses formulate precise development plans and accelerate overseas e-commerce deployment. By focusing on global business opportunities and brand collaborations, it helps enterprises break geographical constraints, connect with international markets, and enhance brand exposure and business networks. It is an ideal opportunity for SMEs to embrace innovative technology, open new markets, and achieve sustainable growth.

Seize Cross-border E-commerce Opportunities

Stay aligned with the “Creative · E-commerce Unlimited” policy direction from the latest Policy Address, gain deep insights into e-commerce globalization trends, and help you seize market opportunities.

Explore Innovative Technology

Focus on cutting-edge e-commerce technology, AI smart applications, and new retail tools to drive comprehensive business upgrades and transformation.

Precise Business Matching

Connect on-site with market experts, IP licensors, and major e-commerce platforms for one-on-one collaboration talks to immediately expand your business footprint.

Expert Strategies

Industry experts share cross-border strategies, market trends, technology applications, and IP brand collaboration stories.

Enhance Global Competitiveness

Utilize innovative technology and government funding to integrate e-commerce operational resources, strengthening your brand’s competitiveness in the global market across all fronts!